The Snowball Effect Snowball Equity is a private real estate investment firm specializing in value-add multi-family assets in growing markets across the United States.

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Who We Are

Snowball Equity is a commercial real estate investment firm specializing in value-add multi-family properties in growing markets across the US. We acquire under-performing assets and implement a customized, value-add business plan to snowball returns for our investors. With a growing presence in the North Alabama market representing approximately $10MM in assets under management, we continue to build lasting relationships with local business partners and service providers. Together we identify new opportunities to meet the rising demand for safe, clean, and affordable housing in the communities we serve.

Our Winning Formula

We handle every aspect of the transaction, beginning with asset class selection and market evaluation, thorough asset identification, due diligence, financing and acquisition, design and rehab, optimization of operations, property management, and finally disposition. We target assets that produce strong risk-adjusted returns through a combination of stable ongoing cash flow and long-term capital appreciation.

Our Expertise

Our Expertise

Our team combines decades of diverse professional experience in the real estate, financial, and investment industries.

Our Values

Our Values

We value alignment of interests and prudent investments to promote shared success among all stakeholders.

Our Process

Our Process

Our methodical processes are geared to deliver solid investments and stable growth one snowflake at a time.

The Snowball Process

Asset Class Selection

Asset Class Selection

Using macro economic indicators, we identify selective multi-family residential properties as the preferred asset class for recession resistant returns.

Market and Sub-Market Selection

Market and Sub-Market Selection

Emphasizing the pivotal market and sub-market drivers of migration patterns, population growth and job growth, we concentrate efforts in markets with the right ingredients for success.

Property Selection

Property Selection

Our thorough review of property conditions and intimate knowledge of market tastes allow us to identify the best value-add opportunities.

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